Honestly I am not a big fan of marketing. It feels a little pretentious, but this week we are making our first attempt at putting door hangers out. Different people have different opinions. Some will say avoid marketing because it will come across corporate and it is simply targeting “churched” people and if our goal is to see church be something different it won’t be effective. Others I have talked to encouraged me to spend 25-30K in marketing and if we didn’t we were wasting our time. Well, sense we don’t have 25K-30K set aside for anything, much less marketing, we knew we couldn’t go that route.
In the end we decided to do a little marketing. Most of our focus has been through relationships and word of mouth, but we also wanted to create some type of awareness for people to at least know we are out there. In the end we don’t expect a tremendous amount of people to respond to a door hanger, but we do want to begin to create an awareness and maybe just a little marketing will help move us in that direction.
Last Sunday we got to have a practice gathering at Lucy Read. It was a lot of fun. Our goal is to keep it as simple as possible. Our set up and format is fairly basic because the sum of who we are as a church is more than an 1-2 hours on Sunday. This is just one part.
Looks like we finally decided on a logo…mostly because of time restraints. My goal was to have a logo by June 1 and after weeks and months and multiple graphic artists and tons of options we finally landed on one. Most of the difficulty is even knowing what we are looking for, which is my fault.
This last Sunday we gathered our core team to dream, pray, and cry out to Jesus to move in us and through us. It was pretty powerful. We spent the first 20 minutes in worship and simply praising Jesus because of His work on the cross. It is His work alone that allows us to gather as a transformed people.